Rules and Guidelines


Please use the following information to guide you when making your submission. For more complete information on eligibility requirements, please see the official rules below. If you're considering making an ad, we also strongly encourage you to sign up for the Bush in 30 Seconds update emails, which will remind you of important deadlines and provide you with the latest contest news.

Content: We're NOT looking for the same old slick political ads from Washington media consultants. Instead, we're looking for really creative ads that will engage and enlighten viewers and help them understand the truth about George Bush. There are some legal limits on what you can do (see below), and we're not going to post anything that would be inappropriate for television, but other than that what you put in your ads is up to you (live action, animation, personal rant, whatever!).

Judging Criteria: Both the members who are asked to pick the finalists and the panel judges who will pick the winner will be asked to rate each ad based on four criteria:

1) Overall Impact: educational, informational, persuasive (weighted 40%);
2) Originality: concepts/ideas/format (weighted 20%);
3) Memorable Content and Delivery (weighted 20%); and
4) Clear Message (weighted 20%)

Who can participate: Anyone over 15 years old who is a US citizen or resident alien. As much as we'd like to make this a global contest, federal election and tax regulations make that impossible.

Length: Ads should be no longer than 30 seconds.

Format: Submissions will be accepted online ONLY in mpeg or Quicktime digital formats. Your ad needs to be 4MB or smaller in its final, encoded version. You'll be able to start posting submissions on this site beginning on November 24th through December 5th; online voting to pick the finalists will take place from December 15th through December 30th. Sign up for email updates in order to receive a notice when you can post and more detailed instructions about how to do that.

No Express Advocacy: Voter Fund is a so-called section 527 political organization, and is prohibited from expressly advocating for the election or removal of specific candidates for federal elections. In other words, your ads can say lots of different things about George Bush and his administration, but you are not allowed to say that people should vote for or against him.

Respect for Existing Copyright: You must be the original author of everything in your ad or have permission to use copyright protected material. So while we want you to be creative, you need to be careful about what you put into the ad. If you're thinking about using existing music, video clips, photos or the like, odds are that someone else owns a copyright to that material and you will need to get the copyright owner's permission before using the material in your ad.

Consent from Actors in Your Ad: All entrants will be required to declare that they have consent from any people appearing in their ads. Note that consent requirements may vary from state to state. Voter Fund
Bush In 30 Seconds Contest
Official Rules

ALL SUBMITTED ENTRIES MUST BE LICENSED PURSUANT TO THE CREATIVE COMMONS LICENSE DESIGNATED FOR THIS PROMOTION. MUST BE A U. S. CITIZEN OR U. S. RESIDENT ALIEN AND OVER 15 YEARS OLD TO ENTER. Participation constitutes entrant's full and unconditional agreement to and acceptance of these Official Rules. The Voter Fund Bush In 30 Seconds Contest (“Contest”) commences at 12:01 a.m. PST on November 24, 2003, and ends at 11:59 p.m. PST on January 31, 2004. Contest is sponsored and run by Voter Fund, a nonprofit political organization, headquartered at 50 E Street SE #300 Washington, DC 20003 USA (“Sponsor”).

(1) Eligibility:

Contest is offered only to natural persons older than 15 years of age as of the date of entry, who are US citizens or US resident aliens. Employees, independent contractors, officers, and directors of Sponsor, its affiliates, subsidiaries, advertising, promotion and fulfillment agencies, and legal advisors, and the immediate family members and persons living in the same household of such persons, are not eligible to participate in the Contest. Contest offered only in the 50 United States and the District of Columbia. Void where prohibited by law.

(2) How to Enter :

Create your own “Bush In 30 Seconds” ad to bring current issues and important topics to the eyes and ears of the voters. Your ad should challenge a current policy of President Bush and his Administration by effectively communicating, in an informative, memorable and creative way, a current issue or topic which you believe should be addressed, re-examined or changed. Anytime between November 24, 2003 and December 5, 2003, access Sponsor's web site at, complete and submit the Contest Entry Form, and post your entry online. Designate how you would like your attribution to appear with your posted entry (e.g., “Mary Smith, Chicago, IL,” “M. Smith, Chicago, IL,” or “Mary S., Chicago, IL”). Entries may be any form of moving image, including but not limited to, video, animation, text and audio in either mpeg or Quicktime online formats. Duration of entry cannot exceed 30 seconds. Both audio/visual and visual only entries are permitted. To be eligible for entry in the Contest, entries must be received by Sponsor by 11:59 p.m. PST, December 5, 2003.

Entrant must be the sole author and copyright owner of entry, or entrant must have permission (via license or otherwise) to use or incorporate those entry portions authored or owned by third parties. Use of images, music, and other works in the public domain may be incorporated into entries. However, materials that infringe on the rights of any third party may not be used. Sponsor is not responsible for late, lost, delayed, damaged, misdirected, incomplete, illegible, or unintelligible entries. Incomplete or illegible entries are not eligible. As an issue advocacy organization, Voter Fund must avoid disseminating communications that expressly advocates the election or defeat of any candidate. Submitted ads may praise or criticize an elected official for his or her policies or positions on issues, but avoid exhorting the listener or viewer to vote for or against any candidate or making any reference to a future election in which the candidate is running or to any individual's candididacy. All entries must be licensed under the Creative Commons License designated for this Contest, a link to this license agreement, as well as the required Contest Entry Form, will be available on Sponsor's web site throughout the entry submission period (11/24/03 – 12/05/03). In addition, entrant must grant to Sponsor a nonexclusive license to copy, reproduce, display, or distribute the entry, and to make derivative works based upon the entry or a substantial portion of the the entry without attribution or prior permission.

(3) Prize:

The winning entry, or derivative work of said entry, will be aired as part of a television advertising campaign funded by Sponsor. The ad will be aired during the week of the 2004 President's State Of The Union Address (time and placement of airing shall be at the sole discretion of Sponsor). Winner will receive a videotape of the ad, as aired, from Sponsor.

(4) Winner:

Online Voting : Between December 15 and December 31, 2003, visitors to the web site may vote for any and all posted entries by voting on a “5 Stars” (highest rating) to “1 Star” (lowest rating) basis for each of the following four categories:

1) Overall Impact: educational, informational, persuasive (weighted 40%);

2) Originality: concepts/ideas/format (weighted 20%);

3) Memorable Content and Delivery (weighted 20%); and

4) Clear Message (weighted 20%)

One vote per entry per active email address only . Online votes that are either fraudulently generated or duplicated, or associated with inactive or “dummy” email addresses, are subject to disqualification. Sponsor will tabulate all online votes, calculate and assign each entry's weighted average rating and shall provide the top 15 rated entries as determined by the average rating of each entry (the “Favorite Picks”) to the Panel Judges on or around January 5, 2004. It is not necessary to register on the web site or participate in the Contest to vote online.

Please note: the online voting period ends at 11:59 EST December 31, 2003 .

Panel Judge Voting : Once the online voting has been calculated, a panel of judges (none of whom are employees) will rate each of the Favorite Picks entries based on four criteria: Overall Impact (40% of overall grade), Originality (20% of overall grade), Memorable Content and Delivery (20% of overall grade); and Clear Message (20% of overall grade). The single Favorite Picks entry with the highest average rating is the winner.

All grading decisions are final. Sponsor reserves the right to disqualify and remove from the web site any entry which is, in the judging panel's discretion, inappropriate, offensive, defamatory, or demeaning to Sponsor's reputation or goodwill. Winner will be notified by e-mail, express mail and/or phone on or about January 15, 2004 and shall be required to complete an affidavit or declaration of eligibility/liability release and, except where prohibited, a publicity release and such other documents as may be required by Sponsor to protect its right to air and use the winning entry. Required documents must be signed and received within 7 days of the date printed on the prize notification. Failure to comply or return of any prize notification as undeliverable may result in forfeiture of prize and selection of the next highest score entrant as the winner. A parent or guardian of a winner not of the age of majority in state of residence will be required to ratify and sign required documents. Sponsor is not responsible for and shall not be liable for late, lost, misdirected, or unsuccessful efforts to notify winners. Accepting the prize constitutes permission (except where prohibited by law) to use winner's name, hometown (including state) and/or likeness for promotional purposes without further compensation.

(5) General Terms and Conditions: By participating, entrants agree that Sponsor, its shareholders, agents and representatives, affiliates, subsidiaries, advertising, promotion and fulfillment agencies, and legal advisors are not responsible or liable for, and shall be released and held harmless from: (i) telephone, electronic, hardware or software program, network, Internet, or computer malfunctions, failures, or difficulties of any kind; (ii) any condition caused by events beyond the control of Sponsor that may cause the Contest to be disrupted or corrupted; (iii) any printing or typographical errors in any materials associated with the Contest; (iv) any and all losses, damages, rights, claims and actions of any kind in connection with or resulting from participation in the Contest, or acceptance of the prize, including without limitation, claims based on publicity rights, defamation, or invasion of privacy. Sponsor reserves the right, in its sole discretion, to suspend or cancel Contest at any time if a computer virus, bug, or other technical problem corrupts the administration, security, or proper conduct of the Contest. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with the laws of the State of California, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of California or any other jurisdiction), that would cause the application of the laws of any jurisdiction other than the State of California.

(6) Winners List/Official Rules : A copy of these official rules and a winners list may be obtained by sending an email request to, or by fax request (360) 397-2645. Requests for winners list must be received by January 30, 2004.

(7) See Voter Fund's Privacy Policy regarding use of all material entered and/or submitted for this Contest or otherwise collected by this site, except as otherwise provided in these Official Rules.

(8) Sponsor: Voter Fund

50 E Street SE #300 Washington, DC 20003

Sponsor complies with the provisions of the Digital Millennium Copyright Act (DMCA). In compliance with the DMCA, a Designated Agent has been established with proper documentation sent to the US Copyright Office.

If you have a concern regarding the use of copyrighted material on any site on the network, please contact the agent designated to respond to reports alleging copyright infringement.

The designated agent for Sponsor to receive notification of claimed infringement under Title II of the DMCA is:

Carrie Olson 336 Bon Air Center, #381 Greenbrae, CA 94904 ph. (510) 524-6100 fax (360) 397-2645 email:

DMCA Claims

The DMCA specifies that all infringement claims must be in writing (either electronic mail or paper letter) and must include the following:

  • A physical or electronic signature of the copyright holder or a person authorized to act on his or her behalf;
  • A description of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that site;
  • A description of the material that is claimed to be infringing or to be the subject of infringing activity, and information reasonably sufficient to permit the service provider to locate the material;
  • Information reasonably sufficient to permit the service provider to contact you, such as an address, telephone number, and, if available, an electronic mail address;
  • A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and
  • A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

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